Sept 30 (Reuters) – Amazon.com Inc on Friday rolled out a live-streaming video feature for promoting products on its shopping platform in India, employing a format already popular in China to drive sales in Asia’s third largest economy.
The company has tied up with social media influencers to host live-streams during which they can interact with customers and also offer limited period deals.
Live-stream shopping events are hugely popular in China, with those on Alibaba Group Holding’s Taobao and Bytedance’s Douyin driving millions of dollars in sales.
